LE SSERAFIM Fronts Rakuten Viki's Fandom-Themed 'Pass It On' Campaign

LE SSERAFIM is the face of "Pass It On," a new brand campaign from Rakuten Viki, the streaming service that calls itself the top destination for Asian entertainment.

Soompi reports that the campaign draws on fandom itself. Its theme is the rush of finding something you love and handing it to the next fan.

In the spot, each member of LE SSERAFIM highlights a favorite Viki title picked to match her personality. The choices cover K-dramas, C-dramas and variety programming.

Every handoff between the members is meant to show how fan culture travels, as one person's discovery becomes a recommendation for friends.

Viki presents the effort as a celebration of the shows, stories and shared moments that link viewers across cultures and around the globe.

The service made the spot with creative agency UNFOLD. Titled "Viki Presents LE SSERAFIM: Discover. Stream. Pass it On.," it can be watched on the Viki Global TV YouTube channel.

Soompi also shared behind-the-scenes photos from the group's shoot for the campaign, and more "Pass It On" content is on the way.