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The BLACKPINK member's single arrived September 18 with a clip made as part of Apple's "Shot on iPhone" campaign.
Rosé's new single "new trick" came with a music video built around a single piece of gear: an iPhone.
The BLACKPINK member released the song and its video on September 18 at 8 a.m. KST, as Soompi reported. The track was created as part of Apple's "Shot on iPhone" campaign.
That framing shapes how the release looks and feels. Tying the song to a phone-camera campaign puts the visual emphasis on closeness and immediacy rather than on the scale of a traditional label video shoot.
The writing matches that intimacy. "new trick" is about refusing to give up in the face of the wounds and hardships love leaves behind, and about finding a personal way to push through them and keep going.
It is a heartbreak song that lands on momentum instead of collapse, which is the "new trick" the title points to.
The song and video are out now.
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