TWICE's Nayeon Faces AI Backlash Over 'NA-sty' Intro Film Before Nov. 20 Release

TWICE's Nayeon will release her solo single "NA-sty" on Nov. 20 at 2 p.m. KST, which is midnight ET, and the rollout has already turned into an argument about how it was made.

The intro film for the single, titled EVERYWHERE BUT NOWHERE, went up on X on Nov. 5, according to the group's @JYPETWICE account. Koreaboo reports that fans met the teaser with excitement, and also with significant backlash over its use of AI.

In the comments Koreaboo gathered, critics hit at the AI running through the teaser, and at the mismatch they saw between JYP Entertainment's money and resources and a clip that did not lean on its artist.

Others argued that Nayeon and the company should be held accountable the way other idols have been over AI in their work, Koreaboo reported.

The teaser drew attention on its own terms. The Nov. 5 announcement post recorded 2,698,374 views, 24,895 likes, 6,369 reposts and 548 replies, while the Oct. 30 post carrying the tagline "YOU CAN'T ESCAPE FROM EVERY ANGLE" and the release date drew 4,101,691 views and 59,609 likes.

The same announcement on TikTok reached 4,431,684 plays and 1,224,664 likes.

For scale, a fan account, @mokadorii, posted a ranking on Oct. 30 of TWICE's solo albums on the Billboard 200 that placed Nayeon's IM NAYEON at No. 7 and NA at No. 8.

The single arrives Nov. 20 at 2 p.m. KST, midnight ET.